(WIP)
PROJECT_MINOTAUR is an evolving capsule collection concept including footwear and a body suit designed to enhance performance and accelerate the post-workout recovery process.
The pieces will feature an evolution of targeted compression garments and hardware equipped with electronic stimulation nodes used in muscle recovery.
The MINOTAUR branding taps into the psychological aspect of sports science. The labyrinth graphic art represents the challenge and path toward the athlete’s personal goals.
UA Logo redesigns for this capsule identify the product’s intent and emotion through use of line weight and interaction between volume and curvature.
Form language of the product itself communicates the mystery and intrigue of a Next Gen other worldly tech aesthetic with reference to the human muscular and skeletal structure.
