I am a product designer based in New York. I studied industrial design at the College for Creative Studies in Detroit, which shaped my foundation in thoughtful and disciplined design practice. My work includes athletic and casual footwear, fashion related projects, and concept driven product development.
I have experience in research travel, on site development, and production oversight across multiple regions. My process covers the full design cycle from early concept framing and sketch direction to three dimensional modeling, prototyping, material exploration, and presentation.
My approach is centered on clarity of intention and the belief that strong product defines strong brand presence. I treat design as an integrated system that includes function, narrative, and the overall experience of the final object.
Areas of strength:
Story driven concept development
Creative direction and brand framing
Research synthesis
Sketch direction in hand and digital formats
Three dimensional ideation and modeling
Surface, texture, and material visualization
Prototyping and sample development
Clear written and oral presentation
contact: alex@alexandercrawford.design