I am a product designer based in New York City, educated at the College for Creative studies in Detroit, known for excellence in industrial design.
I began my career in athletic footwear at Under Armour and New Balance. More recently, I have been working on casual footwear with select projects in the fashion industry.
I have had the opportunity to work all over the globe, for research purposes, product development and overseeing production, as well as sales trade shows.
I take pride in being able to take a piece from initial brand development, to paper sketch, prototyping, creating and directing media assets, and finally, creating an experiential and emotional feel for retail wholesale buyer and the end consumer.
I have a deep interest in being involved of every step of product design. I believe without strong product, and a clear laser focused direction, a brand means nothing.
My personal mission is to communicate my ideas through consumer goods to the world.
My areas of strength include:
Story Telling
Creative Direction and Branding
Concept Focused Research
Digital Hand Sketch Direction
3D Ideation Modeling
3D Surface, Texture and Material Rendering
Practical Prototyping and Sample Development
Written and Oral Presentation Skills
contact: alex@alexandercrawford.design