This collection is a case study developing my thoughts on the evolution of luxury without being tied to branding restrictions.
The design language for these pieces lives in the world of science fiction films set far into the future. This collection represents what I believe luxury clothing will be as fashion develops with forward progress. While the pieces are of minimal nature, they boast technical elements rarely found in clothing currently available. My design process for this project focused on precision. I wanted the garments to look like they were constructed by robots. With this project, I feel I have visualized my vision of the future.
Modern luxury concept brand
PRODUCT OF NEW YORK
Product of New York is a project I was assigned, as the creative director, to elevate the heritage sportswear brand PONY, aiming to appeal to the fashion minded consumer.
This sub brand of PONY was built off of the foundation of the rich history PONY had developed in the 1970s. I chose to keep a lot of the existing DNA of the sport footwear, redesigning them as high end sneakers. I believe yesterday's sport technology always transitions into today's fashion.
The shoes were made from high end materials and construction methods to covey a hand made approach with every product rather than a manufactured look.
Given full reign of this brand, I was able to introduce a lot of my own emotion into it. With the brand's title being so bold about its birthplace, I styled the product to be dark and gloomy, yet rich and opulent, mirroring how I felt about the city at the time. Product of New York is the matured brother to PONY, with a dark disposition existing in a dystopian future.
Product of New York was sold at retail globally. Accounts included Barney's NYC, Collete Paris, and SNEAKERBOY, as well as many boutiques all over the world.
For the official retail launch of the brand, we opened a pop up shop in SOHO, designed like a modern art gallery with the shoes hung on the wall to view, rather than on shelves.
My personal duties for the brand included: branding, trend development, product design, art direction for all media assets including photo and video, and lastly, a hand in marketing before passing the reigns to the business team.
Product of New York Fall/Winter 2015 Lookbook
Product of New York Epi Pack
Product of New York Holiday 2015
Product of New York - Barney's New York Houston Exclusive
This is a view into my development process.
With everything I do I like to be every hands-on. These photos feature my last trip the Hi-Way / Brimmer development center in Taichung, Taiwan.
During every development trip overseas I would stay working in the factory for about 6 weeks at a time, 6-7 days a week.
I arrived with the first version of my line art and discuss the intent behind the design directly with the pattern maker.
From there, we would draw out the pattern pieces and I would sit with the sewing staff to make sure I understood everything about to shoe from the inside out.
When I received the first pullover adjustments and measurements would be made, tweaking minute details before returning to the staff to start the prototyping process.
I was involved in every step of the assembly of my final protos, helping with gluing, alignment and prepping for final presentation to bring back to the states.
These development trips mean a lot to me because they allowed me to take the ideas I had on paper and turn them into reality. Directing a staff of developers, pattern makers, sewers and an assembly line, helped me learn to manage deadlines and ensure the highest quality product.
I was promoted from junior to senior designer to work on the PONY brand, to bring awareness through elevated product.
The core line of product I developed was of a very stripped down, minimal and monochromatic aesthetic. I wanted to remove any preconceived notion consumers had with PONY, and start off from a blank slate.
The objective for this PONY collection was to bring a luxurious feel to affordable product. I was able to source materials and trim, along with pushing the limits of construction methods, to deliver the footwear at an affordable price.
As the industry began to recognize what we were doing with the brand, opportunities for collaboration presented themselves.
I had the opportunity to develop Ronnie Fieg's PONY/RF-110, designing and developing alongside Mark McNairy, and taking the lead on the DKNY collaboration.
This brand was a project in collaboration with a business partner who provided capital for development.
This brand is high concept, meant to exist in the world of xantí, a setting far into the future.
I was designing to create luxury footwear, borrowing technical elements used in the athletic space, brought into a formally worn product.
Xantí remains in its developmental stage.
xanti runner ideation
New Balance 1850 V2
This is a project I worked on during the time I was with New Balance. It is a look into the ideation and initial sampling phase of a new pattern update on an existing tooling. Here I focused on how to elevate the quality of the existing version 1 of the shoe that had been on the market.
Oeuvre is a project I worked on after evaluating the high end running sneaker market.
The name of the brand comes from the french word, meaning a work of art, music, or literature. I wanted this concept brand I created, to stand out in the sneaker market in an elegant way that was not over done to attract attention.
These pieces were meant to take elements of sport footwear and blend them with the classic staples of what we know luxury footwear to be.
The "O" logo represents parts coming together as fashion and sport inspired these hybrid shoes.
Fade 2 Fit
Fade 2 Fit was a project I worked on directly with Teyana Taylor. After her heightened exposure performing in Kanye West's music video "FADE", she started subscription based work out instructional videos and needed apparel to fill out the brand.
I took the 80's workout aesthetic from the original video in a different direction toward 80's techno/house seen.
Bold graphic billboard like application was needed to showcase the name of her newly created brand. The body of the pieces were done in black to blend with the environment while the graphics were applied in a dirty neon looking color to pop against the black.
Modern luxury inspirational mood board concept direction.
Lessons concept direction
This is a design direction project commissioned by an apparel store in Perth, Australia.
Jordan 1 Ideaton
This is a short ideation story on modernizing the Air Jordan 1.