About

about

I am a product designer based in New York City, educated at the College for Creative studies in Detroit, known for excellence in industrial design.

I began my career in athletic footwear at Under Armour and New Balance. More recently, I have been working on casual footwear with select projects in the fashion industry. 

I have had the opportunity to work all over the globe, for research purposes, product development and overseeing production, as well as sales trade shows.

I take pride in being able to take a piece from initial brand development, to paper sketch, prototyping, creating and directing media assets, and finally, creating an experiential and emotional feel for retail wholesale buyer and the end consumer.

I have a deep interest in being involved of every step of product design. I believe without strong product, and a clear laser focused direction, a brand means nothing. 

My personal mission is to communicate my ideas through consumer goods to the world.

My areas of strength include:

Creative direction and Branding  

Design Direction, Mood Boards and Concept Development

Footwear,  Apparel and Product Design

Prototyping, Sampling and Hands on Development

Collaboration with In-house Associates, Large Scale Fashion Houses, High Profile Designers and Photographers

Leadership Skills, managing a staff, organizing workflow and meeting important deadlines.

                                       contact: alex@alexandercrawford.design