I was promoted from junior to senior designer to work on the PONY brand, to bring awareness through elevated product.
The core line of product I developed was of a very stripped down, minimal and monochromatic aesthetic. I wanted to remove any preconceived notion consumers had with PONY, and start off from a blank slate.
The objective for this PONY collection was to bring a luxurious feel to affordable product. I was able to source materials and trim, along with pushing the limits of construction methods, to deliver the footwear at an affordable price.
As the industry began to recognize what we were doing with the brand, opportunities for collaboration presented themselves.
I had the opportunity to develop Ronnie Fieg's PONY/RF-110, designing and developing alongside Mark McNairy, and taking the lead on the DKNY collaboration.