Oeuvre is a project I worked on after evaluating the high end running sneaker market.
The name of the brand comes from the french word, meaning a work of art, music, or literature. I wanted this concept brand I created, to stand out in the sneaker market in an elegant way that was not over done to attract attention.
These pieces were meant to take elements of sport footwear and blend them with the classic staples of what we know luxury footwear to be.
The "O" logo represents parts coming together as fashion and sport inspired these hybrid shoes.