Fade 2 Fit

Fade 2 Fit was a project I worked on directly with Teyana Taylor. After her heightened exposure performing in Kanye West's music video "FADE", she started subscription based work out instructional videos and needed apparel to fill out the brand.

I took the 80's workout aesthetic from the original video in a different direction toward 80's techno/house seen.

Bold graphic billboard like application was needed to showcase the name of her newly created brand. The body of the pieces were done in black to blend with the environment while the graphics were applied in a dirty neon looking color to pop against the black.